Meeting of UWED students with Professor Robert Crane, Institute of Economics and Business Research in France

On March 12, Professor Robert Crane held a lecture for 4^th course students of the Faculty of International Economics and Management, as well as 1^st year graduate students of International Economic Relations faculty on the topic: “Cross-cultural management: the formation of cultural awareness in international business”. The lecture was organized by the department of International Economic Relations.

During the lecture, Professor Robert Crane conducted a comparative analysis of business models in the USA and France through the prism of the influence of the cultural component, revealed their points of contact, as well as their distinctive features.

At the end of the lecture, Professor answered numerous questions of students regarding the topic under discussion.