The University of World Economy and Diplomacy jointly with the European News Academy launched a training programme on International Communications and Country Positioning in the World

Smart strategic and instant communications have become as important as ever in the context of globalized information flows, active development of communication formats and constant appearance of new media platforms. The ability to establish a systematic approach to creating competitive and relevant content is key in achieving strategic goal for any organization. 

In the period of September 6-8, 2022 the University of World Economy and Diplomacy jointly with the European News Academy will be delivering an educational programme on International Communications and Country Branding in the World.

The programme is aimed at senior executives working in PR and communications, strategic planning, foreign economic and international relations. 

Mr. Sergey Stanovkin, an internationally recognised media expert and Head of BBC Advertising Regional Offices is delivering the programme.

The main topics of the training programme include organization of the public relations system, coordination of communications, organization of a crisis communications system, quick and correct response to events, fake news, media platforms’ analysis, content creation, search for individual identity, connection of national and corporate brands, special communication projects, individual communication skills, mistakes from which one can and should learn, success stories.

The programme will cover international best practices in  communications and information technologies, modern range of communication tools, practical approaches towards skills set required in information analysis and preparation of communication campaigns, adapting and discussing relevant action plans of participants.

The training process will be conducted in the form of interactive seminars with case studies from international and in country practices.

Participants will be awarded certificates of international standard upon completion of the course.